Say Aloe Vera launches £1.29 PMP range

• Product: Say Aloe Vera £1.29 PMP
• Supplier: Grace Foods
• Varieties: Original, Strawberry, Mango
• Available: 1 April

Caribbean food and drinks supplier Grace Foods is launching £1.29 price-marked packs (PMPs) of its Say Aloe Vera drinks range.

The PMPs will be available across 500ml bottles of the brand’s Original, Strawberry and Mango varieties from 1 April.

Grace Foods UK brand manager Dorota Dziedzic said: “We haven’t done PMPs on our Say Aloe Vera range since 2021 and we are very mindful of the fact that research has shown that convenience-store customers trust PMPs, and 76% of convenience retailers being more likely to stock PMPs and 57% of retailers saying PMPs are now more important than ever.

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“This is a surefire way for independent retailers to show their customers that they do stock great value products in a time when everyone is watching their pennies.

“And our Grace Say Aloe Vera PMP range is not only budget friendly but is also a really, refreshing popular drink; just what we need with spring, summer and hotter temperatures just around the corner.”

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