Retailers can cash in on the demand for organic food and drink as Red Bull launches a new four-strong soft drinks range.
The Organics range contains four flavours, Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water, which come in 250ml cans, RRP £1.29.
The move follows six years of consecutive organic food and drink growth. The category reached £2.2bn in sales last year and 81% of consumers said they bought organic.
Mark Bell, Red Bull strategy and planning manager, said: “Organics offers consumers more choice when it comes to soft drink consumption and for retailers it provides a real incentive for trial.”
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