Purdey’s join Idris Elba on #thriveon campaign

Actor, musician and DJ Idris Elba has teamed up with multivitamin drink Purdey’s in its new ‘Thrive on’ campaign.

Launching in April, the #thriveon campaign will see the brand produce a series of short films starring The Wire star Elba. It will also include outdoor advertising and digital activity.

The digital campaign aims to reach almost 22 million consumers and the brand estimates the outdoor advertising will be seen by 8 million consumers.