Mondelez has begun the rollout of redesigned packaging across its range of Cadbury single chocolate bars.
After unveiling a redesign for Cadbury Dairy Milk at the start of this year, Mondelez will feature new designs across the following products: Cadbury Twirl, Cadbury Wispa, Cadbury Boost, Cadbury Flake, Cadbury Starbar and Cadbury Picnic, in both plain and price-marked packs.
The new design includes new background patterns and branding, as well as incorporating a product visual to give shoppers an idea of the product’s appearance.
It comes as Mondelez thinks that single confectionery is becoming more important as on-the-go occasions return and shoppers look to make more impulse purchases of chocolate bars.
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