Piece of cake
Premier Foods is extending its Mr Kipling and Cadbury Cakes ranges to include seasonal products aimed at shoppers looking for a treat.
All OK for VK
Global Brands has added a new Watermelon drink to its VK portfolio, following consumer demand for the popular flavour.
Ale of a time
Carlsberg is launching its first range of bottled ales in four years for its Joshua Tetley & Son brand, including Tetley’s Golden Ale and Tetley’s No.3 Pale Ale.
Ginger up
Supermalt has added Ginger Beer to its range. The non-alcoholic carbonated soft drink is available in original and zero-sugar varieties.
Lotus pocus
Lotus Bakeries has unveiled a new jar design for its Lotus Biscoff spread, featuring images of Lotus Biscoff biscuits alongside images of the product in use.
That’s a doozy
Doozy Vape Co has announced the launch of its new Nicotine Salts range that provides a stronger hit of nicotine compared with regular e-liquids.
Child’s play
Dairy Crest has teamed up with Nickelodeon to feature popular kids’ TV characters across its Cathedral City Kids’ snacking range.
Shoot for the stars
Britvic’s new TV advert for Fruit Shoot Juiced aims to drive awareness of the brand among parents of children aged four to eight years old.
Taste of home
McCain is launching a new recipe for its Home Chips brand following three years of development, with the brand having a 27% penetration in the category.
