Piece of cake

Premier Foods is extending its Mr Kipling and Cadbury Cakes ranges to include seasonal products aimed at shoppers looking for a treat.

Read more: Premier Foods gets festive

All OK for VK

Global Brands has added a new Watermelon drink to its VK portfolio, following consumer demand for the popular flavour.

Read similar: A dash of pink with VK Watermelon

Ale of a time

Carlsberg is launching its first range of bottled ales in four years for its Joshua Tetley & Son brand, including Tetley’s Golden Ale and Tetley’s No.3 Pale Ale.

Read more: Tetley’s launch new bottled ale formats

Ginger up

Supermalt has added Ginger Beer to its range. The non-alcoholic carbonated soft drink is available in original and zero-sugar varieties.

Read more: Supermalt goes ginger

Lotus pocus 

Lotus Bakeries has unveiled a new jar design for its Lotus Biscoff spread, featuring images of Lotus Biscoff biscuits alongside images of the product in use.

Read more: Lotus Biscoff spreads get a new jar

That’s a doozy

Doozy Vape Co has announced the launch of its new Nicotine Salts range that provides a stronger hit of nicotine compared with regular e-liquids.

Read more: Doozy Vape Co announce Nicotine Salts range

Child’s play

Dairy Crest has teamed up with Nickelodeon to feature popular kids’ TV characters across its Cathedral City Kids’ snacking range.

Read more: Cathedral City teams up with Nickelodeon 

Shoot for the stars 

Britvic’s new TV advert for Fruit Shoot Juiced aims to drive awareness of the brand among parents of children aged four to eight years old.

Read more: Get juiced with Fruit Shoot

Taste of home

McCain is launching a new recipe for its Home Chips brand following three years of development, with the brand having a 27% penetration in the category.

Read more: A satisfying chip