In our product news update, Retail Express takes a look at 11 launches and campaigns that you might have missed this fortnight.


CHEESESTRINGTo increase the range of mature cheese marketed at children, Kerry Foods has launched Cheestrings Strong, RRP £1.50.  Strong is available in four-packs in cases of 12.

Arla Foods has launched a £7m ‘go freestyle’ campaign for Lurpak Spreadable, which includes TV, outdoor and digital ads. From June, the brand will launch an on-pack promotion offering customers the chance to win branded merchandise via codes.

Primula has revamped its ambient dips and has reengineered its recipe to have a fresher taste. The dips are available in Sour Cream & Chive, Garlic & Herb, Spicy Nacho Cheese, Spicy Salsa and Thai Sweet Chilli, RRP £1.39.

smintFollowing from its ‘design our cover’ competition, Smint has unveiled limited-edition designs on 300,000 packs of Smint Mint 8g.

Slush Puppie has launched a range of ice poles, available in a 15-pack, RRP £1, and a box of 60 to be sold individually, RRP 25p each.

marsMars Chocolate Drinks and Treats has launched a Mars Bar Cake, RRP £15.

Swizzels Loadsa £1 PMP share bags have undergone a packaging revamp.

nature valleyNature Valley is launching two flavours of Popcorn Bar. Peanut & Sunflower Seed and Cranberry & Yoghurt.


Kestrel lager has secured a listing for its Super Premium 9% and Premium 5% cans with Nisa Retail. The high strength lager is owned by Brookfield Drinks, which secured listings for Diamond White and White Star ciders with Nisa last year.Pimms

Diageo has announced that Pimm’s No.6 Vodka Cup will be available to purchase by late May. The product is available to retailers via Justerini & Brooks.

Absolut has teamed up with developers to create a game called Silverpoint, to support the recent Absolut Andy Warhol limited-edition bottle.

Keep up to date with the latest launches, campaigns and promotions on our product news page.