Nomadic drops ‘Dairy’ as part of 25th-anniversary rebrand

The supplier says the removal of 'Dairy' allows it to extend its offering

nomadic rebrand

Nomadic has marked its 25th anniversary with a rebrand that updates its packaging and removes the ‘Dairy’ from its name.

The supplier says its new logo is bolder and more simplified. Added coloured chevrons indicate product flavours and add a sense of momentum alongside the brand’s eponymous striding figure.

It also says the removal of ‘Dairy’ from its name indicates a willingness to extend its product range into new categories.

This comes in the wake of the launch of its Protein Pudding range, Nomadic’s first non-yoghurt products. However, the supplier hopes to maintain its number-one ranking in convenience for adult yoghurt sales, per IRI figures.

Nomadic is supporting the rebrand with in-store PoS and a marketing campaign set to launch early this summer.


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