The range is launching in Vanilla and Chocolate varieties in 200g pots, at an RRP of £1.89. It will also be available to Morrisons from January 2023.
Each pot contains 20g of protein, is low in fat and contains no added sugar. The supplier says the range is aimed at a growing number of consumers beyond gym-goers who want to boost their protein intake.
This ‘active health’ dessert segment has grown by 4.4% in the past year to be worth £83.3m according to Kantar figures.
Bethan Miles, brand manager at Nomadic Dairy, said: “We’re keenly aware of the shift in protein products’ appeal which has significantly expanded consumer demand. Whether people are gym-goers or just plain busy, these protein-packed puddings represent functional, but easy and great-tasting additions to on-the-go diets. Our competitive ‘edge’ is a focus on taste, which we think has almost been an afterthought for others.”
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