Nomadic Dairy launches first-ever on-pack promo

Promo campaign offers customers chances to win prizes from brand's home county of Donegal

nomadic dairy on pack promo

Nomadic Dairy has launched its first-ever on-pack promotion across its Yogurt & Oat Clusters range.

The promotion runs across all five of the range’s varieties, including its recently launched limited-edition Honeycomb & Chocolate.

It offers hundreds of prizes sourced from Nomadic’s home county of Donegal in Ireland.

Four prizes offer winners and guests a luxury weekend escape at Harvey’s Point Hotel, situated on the banks of Lough Eske.

Nomadic Dairy refreshes its range and design

Other prizes feature goods from Donegal such as Orwell & Browne handmade scarves, luxury boxed candles from the Donegal Wax Company and copies of the Donegal Table cookbook by Irish celebrity chef Brian McDermott.

Additionally, Nomadic will also be giving away thousands of coupons for free pots of Yogurt & Oat Clusters. Customers can enter the promotion via unique codes printed on tubs.

Bethan Miles, Brand Manager at Nomadic Dairy, said: “We’re proud to call Donegal our home – especially when we share it with so many amazing producers and locations. That’s why, for our first on-pack promotion, it felt right to celebrate it – and offer our customers the chance to experience some more of the delights of the county other than our products!”

Nomadic is supporting the promotion with digital and out-of-home advertising.

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