The new products are rolling out this month, with Tyrrells available in sharing, multipack and single bag formats.
Meanwhile, the reformulated Hula Hoops Puft range has a new packaging design, the launch of which will be supported by a £1.5m media campaign from June.
Currently, Tyrrells is worth £57.3m and is growing in value at 6.6%, with a 13.8% market share of the premium snacking category. Hula Hoops Puft is worth £10.7m and growing in value by 11.4%.
Matt Collins, trading director at KP Snacks, said: “We are committed to supporting retailers as we approach the introduction of HFSS legislation in October and reformulating and launching tasty non-HFSS products is just one way we’re doing this.”
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