KP Snacks is adding extra crunch to retailers’ new year sales with the launch of Hula Hoops Puft.

The new product is a lighter version of Hula Hoops that will feature in a marketing campaign across TV and digital. From March, Hula Hoops will be supported by promotions, displays and sampling activity.

It is available in outers of 24 x 20g handy-packs and comes in a cheese flavour, RRP 55p. Retailers can obtain PoS material direct from KP Snacks.

Matt Collins, trading controller convenience, KP Snacks, said that singles continue to be the largest bagged snacks segment in impulse.

“Retailers can take full advantage of this sales opportunity by stocking up and driving frequency of purchase among consumers looking for lighter alternatives in the New Year,” he added.