Irn-Bru launches on-pack promo to mark winter World Cup

Retailers saw a 74% profit uplift during the 2018 World Cup

irn-bru world cup

Barr Soft Drinks has launched an on-pack promotion across packs of Irn-Bru to tie in with the upcoming FIFA World Cup.

The promotion offers shoppers a chance to win a ‘winter footy kit’ which includes branded woolly jumpers, slippers and socks to keep them warm while watching the tournament.

It is available across 8x330ml, 24x330ml and 8x330ml (6+2 free) £3 price-marked multipacks of Regular, Sugar-free and Xtra varieties.

Irn-Bru has performed strongly at recent football tournaments. During the 2018 World Cup it saw 74% more sales than the same period in 2019, while during the Euros last year it grew three times faster than the total carbonates category.

The supplier will support the promotion with in-depot displays featuring PoS.

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