Barr Soft Drinks is set to launch two new promotions across its Rubicon Raw range, one of which is exclusive to the convenience channel.
The convenience-exclusive promotion runs from 3 October until 15 December across in-store PoS, giving shoppers the chance to win a bike every week.
The other promotion runs from 26 September to 18 November and gives shoppers the chance to win an adventure holiday for two via an on-pack QR code across promotional packs of Orange & Mango and Raspberry & Blueberry varieties.
It also offers 55 daily prizes including a Garmin smartwatch and an American Tourister backpack.
Since launching less than two years ago, Rubicon Raw has become the third-largest big can energy brand behind Monster and Relentless, selling over 20 million cans.
Adrian Troy, marketing director at Barr, said: “Rubicon Raw has had a phenomenal launch, quickly establishing itself as an important part of the category. Sixty per cent of the brand’s sales have been incremental by recruiting new and lapsed energy consumers, and current consumers are also buying Rubicon Raw more frequently than other brands in the market.
“The promotions will be supported by digital advertising and instore activation to engage a broad range of consumers and continue driving shoppers to fixture to increase category sales.”
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