Guinness has brought its Hop House 13 lager, its fourth release from The Brewers Project, to Great Britain following its launch in Ireland earlier this year.
Available in 330ml bottles, RRP £1.79, the larger joins Dublin Porter, West Indies Porter and Guinness Golden Ale in the range. It is currently available from Dhamecha, Filshill and HT & Co (Drinks).
The launch is supported by digital and social media activity. Retailers can promote the lager in store with PoS.
Nick Curtis-Davis, head of innovation for Guinness, said “We believe Hop House 13 will appeal to premium lager drinkers who are looking for beer with more taste and more character but without compromising on the refreshing taste lager offers.”
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