Boost Drinks is building on its ready-to-drink coffee range with a new Caramel Latte flavour.
The new flavour will be available exclusively to independent retail and wholesale from 1 March, as a £1 PMP 250ml can. It will be available to wholesale in 12 x 250ml cases.
Boost Caramel Latte follows on from Boost’s Caffe Latte and Double Espresso launches in 2020, as the supplier looks to target the growing iced coffee category, which is worth £25.6m and is growing at 49% year-on-year.
Within the iced coffee category, caramel latte is the fastest-growing and second-largest flavour segment, with a 21% market share.
Simon Gray, Founder and managing director at Boost, said: “As the only soft drink brand that continues to sell exclusively through the independent retail sector, we’re passionate about fulfilling our commitment to selling exceptional value products with no compromise on quality.
“In order to stay ahead of the curve and grow our ready-to-drink iced coffee range, we have invested in new flavour development to ensure we are offering a wider range of high-quality functional drinks, tapping into consumer interests and trends to help retailers increase sales.”
Gray added that Boost was looking at ways of thanking its retailer partners and customers as the brand celebrates its 20th anniversary this year.
To support the product launch, Boost will launch a marketing campaign across trade and consumer formats, including digital, out of home, and sampling.
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