P&G partners with Mrs Hinch on Country Garden household range

The range features across brands including Lenor, Bold, Flash and Fairy

procter & gamble mrs hinch

Procter & Gamble (P&G) is launching the Country Garden range, its first spring limited-edition collection across its home and fabric brands, in partnership with influencer Mrs Hinch.

The features across brands including Lenor, Bold, Flash and Fairy. It is designed with the scent of pink tulips and white jasmine to give houses the smell of spring.

It is launching initially in Home Bargains and B&M before wider availability in April.

RRPs are as follows: Pods at £8.50, Fabric Conditioner at £3.50, In-Wash Scent Boosters at £3, Bold Gel at £5.00, Febreze Air Mist at £2.50, Febreze Fabric Refresher at £2.50, Febreze Bathroom at £2.50, Febreze 3Volution Plug-In Refills at £3.50, Flash Spray Wipe Done at £2.50, Flash All Purpose at £3, Flash Speed Mop Wet Cloth Refills £7, Fairy Platinum Plus at £10, and Fairy MaxPower at £3.

Mrs Hinch, who has 4.6 million Instagram followers, has been a P&G ambassador since 2018.

Ayca Turgay, communications director at P&G, said: “We know our shoppers love seasonal limited edition collections, and we’re so pleased to launch our first ever cross-category spring collection to deliver exactly that. With the support of our lead ambassador Mrs Hinch, the Country Garden range brings a fresh scent of Spring across our home and fabric care brands.”


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