Procter & Gamble UK (P&G) has announced the launch of Fairy Liquid Max Power.
The new washing up liquid range features a new upside-down bottle design for ease of use, as well as a dosing mechanism to control how much liquid is used.
Additionally, the bottles used patented anti-leak technology and are made from 100% post-consumer recycled material.
Greeting cards hit by supply shortage
Max Power is available now in Original and Antibacterial varieties, both with an RRP of £2.25.
Scott Popham, director of communications at Procter & Gamble, said: “We want to make life easier for consumers by creating superior and innovative products, which is why we’re launching Fairy Max Power, turning a classic on its head – literally – to create a product that’s efficient, intuitive to use and timesaving.
“By listening to consumers, we combined a highly effective new formula with useful packaging improvements. The upside-down bottle with leakguard protection was specifically designed for ease of use, from the first drop to the last.”
P&G plans to make Fairy Max Power available to convenience and wholesale in the “next couple of months,” the supplier confirmed to Better Retailing.
Read more product news
Comments
This article doesn't have any comments yet, be the first!