Pernod Ricard redesigns Havana Club

Pernod Ricard has revamped its Havana Club Añejo Especial with a new look and recipe, which highlights the brand’s Cuban roots.

Available from February 23, RRP £20.35, the packaging has been designed to convey Havana’s premium quality. It includes a handwritten style and an oak barrel effect on the label.

Adam Boita, head of marketing for Pernod Ricard UK, said: “We are confident that Havana Club Añejo Especial will satisfy demand from sociable young adults seeking a sweeter taste but for who authenticity and high quality are equally important.”