Orangina launches new PMP to help retailers offer value

Retailers can offer their shoppers more value at the soft drinks fixture with Orangina's first price-marked pack.

Available now, the £1 420ml PMP aims to tap into the 56% of soft drink sales that are PMPs in independent and symbol stores.

Roxana Parvizi, senior marketing manager for Orangina, said: “We know that shoppers are looking for ways to spend less without compromising on quality and PMPs clearly represent value.”