General Mills is expanding its Old El Paso range of sealed bottom Tortilla Pockets wraps with a new Smoky BBQ variety.
Available now at an RRP of £3.79, the new flavour comes recommended by the supplier for retailers to stock as part of their barbecue range.
Tortilla Pockets announced in Old El Paso’s biggest launch of the year
It is also intended to build on the wider growth of Old El Paso Tortilla Pockets, first launched last year, which General Mills said have driven 13% of all value growth in the Mexican category in the last year. The Mild Kit variety is now worth £2.3m.
Maeve Judge, Marketing Manager for Meals & Baking UK at General Mills said: “Old El Paso Smoky BBQ is the number one flavour in Mexican and chicken is a family favourite protein. We’re excited to combine the flavour profile with our Old El Paso Tortilla Pockets, to offer even more convenient, customisable options for family favourite dinners.”
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