The Independent’s final month on the newsstand had a clear impact on the latest ABC figures.
Month on month title grew Saturday sales by 13.8%, while sales of The Independent on Sunday also grew in March, increasing by 2.4% year on year and 7.9% month on month.
The ABC figures also reveal the i stemmed an 8.4% loss posted on its Monday-Friday edition this time last year to 4.4% in the latest figures. Sales of the Saturday edition grew by 0.8% year on year, an improvement since February, when Johnston Press announced it was to purchase the cut-price national newspaper.
John Simmonds, circulation director at Independent Press Limited, said: “Both the Monday-Friday and Saturday elements have picked up sales from the closure of The Independent but the impact is more noticeable on the Saturday – due to the effect being spread across fewer days. The support from the retail trade around the closure of The Independent and the purchase of the i newspaper by Johnston Press has been fantastic and I believe that under the new owners sales will continue to grow.”