This week in magazines: bestsellers

If you take the top five TV listings alone, you are looking at a combined newsstand circulation of more than three million copies, plus an estimated annual sales revenue of £135.6m.

Imagine if a brand new category appeared today that could promise those kinds of sales volumes, on a sale or return basis, at a 25% margin. It sounds pretty ideal to me.

The August ABC report admittedly only accounts for a small fraction of the magazine market, but it does provide a snapshot of the state of the industry, and points out titles that are performing strongly, and ones that could benefit from more support.

If you are interested in a more in-depth look at the market, RN’s bestsellers magazines lists feature 20 top titles from a different sector or sub-sector each week.

The data used to assemble the lists is based exclusively on sales through the independent channel (though, in some cases, symbol stores are excluded).

Updated on a month-by-month basis, the data is supplied by Smiths News and should give retailers a solid idea of what titles are selling strongly.

See the latest ABC figures here


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