Trinity Mirror continue to dominate the Sunday newspapers market following the demise of the News of the World in July.

Average sales of the Sunday Mirror are up 66.7% year on year, while the People – another title published by Trinity Mirror – is up 61.6%

Meanwhile the Mail on Sunday has dropped 6.1% on the previous month, showing that perhaps Associated aren’t as well placed to pick up former NotW readers as many thought.

On the dailies market the FT was the only one to see an increase of circulation as the fall in newspaper sales overall continues.
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[tab name=”September daily newspaper sales”]

Full ABC figures for September 2011

compiled for Retail Newsagent’s 21 October edition

TITLE Core sales* Monthly change (%) Yearly change (%) Estimated Retailer Margin (£)** Total sales***
Daily Express 584007 -1.9 -6.3 67.6 617640
Daily Mail 1763831 -2.8 -7.1 237.9 2008817
Daily Mirror 1088573 -2.4 -5.7 124.8 1143778
Daily Record 280758 -3.3 -8.5 35.2 298010
Daily Star 657930 -3.0 -21.6 54.4 681268
Daily Telegraph 586306 -3.4 -5.7 158.4 607186
Financial Times 73126 5.5 -8.3 34.5 344583
Guardian 232566 -3.6 -9.5 65.8 232566
Herald 46797 -3.8 -12.3 12.5 46797
I’ 176160 -3.8 9.5 184402
Independent 78382 -4.0 -18.2 19.4 176983
Scotsman 35892 -8.1 -9.4 8.2 39428
The Sun 2648316 -2.2 -8.4 211.9 2725323
Times 396271 -4.9 -11.6 105.8 429554
TOTAL 8,648,915 -2.7 -7.1 £1,145.9 9,536,335

[tab name=”September Sunday newspaper sales”]

Full ABC figures for September 2011

compiled for Retail Newsagent’s 21 October edition

TITLE Core sales* Monthly change (%) Yearly change (%) Estimated Retailer Margin (£)** Total sales***
TOTAL 8,196,892 -4.0% 19.2% £2,518.2 8,744,149
Daily Star Sun. 673387 -5.9 90.8 148.8 703319
Ind. on Sunday 77498 -6.2 3.6 34.9 154328
Mail on Sunday 1760539 -6.1 1.0 554.6 1979701
Observer 273015 -0.5 -10.6 150.2 273015
People 813810 -5.8 61.6 178.1 839182
Scotland on Sun. 49108 -12.1 -8.1 20.9 49112
Sun. Telegraph 466315 -3.2 -2.1 212.2 481648
Sunday Express 642351 0.5 22.9 136.2 680119
Sunday Herald 29159 -7.0 -31.9 8.9 29159
Sunday Mail 383378 -4.8 3.0 118.1 400106
Sunday Mirror 1792062 -2.6 66.7 395.9 1845683
Sunday Post 314268 -2.3 -2.7 83.0 324554
Sunday Times 922002 -3.2 -10.8 476.7 984223

[end_tabset]
* Core sales are newstrade sales and pre-paid subscriptions in the UK & Ireland.
** ERM is the total income to retailers for one day’s sales, calculated using margin statistics.
*** Total sales includes foreign and bulk sales.

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