Milkybar taps into the growth of sharing bags with Milkshake Mix Up

With sharing bags continuing to grow in popularity, Milkybar is driving sales with Milkshake Mix Up sharing bag.

Available to stock from February 15, the 110g bags, RRP £1.59, are aimed at mums looking to give their families a treat.

Alessandra Madio, senior brand manager for Milkybar at Nestlé, said: “Mums that have grown up with the brand will love sharing this new twist, while retailers will benefit from the fact that this launch from a trusted brand capitalises on trends in a growing category.”