Kerry Foods is expanding its Naked Glory range with the launch of meat-free Tenderstrips.
The range will be available in three flavours: Roast, Tikka and Smoky BBQ, designed as an accompaniment to a wide variety of dishes that typically contain chicken – from fajitas and curries to pasta.
Following the brand’s quarter pounders, mince and sausages last year, Tenderstrips will be rolling out across convenience in the months to come.
According to the supplier, half of UK consumers are now buying into plant-based food and sales of meat alternatives continued to grow in the past year, rising by 18% to £474.5m.
Kerry Foods launches Naked Glory meat-free brand
Alison Lees, marketing manager at Naked Glory, said: “The demand for meat-free food is greater than ever before. It’s a compelling space for retailers to play in and a category that we expect to see continue enticing meat-eaters, vegetarians and vegans alike over the coming months and beyond.
“For us, it’s all about bringing greater choice to the category, so that shoppers can enjoy even more delicious meat-free meals.”
The new range of meat-free Tenderstrips will be supported by a digital advertising and social media campaign, as well as shopper marketing over the coming months.
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