Lucozade Sport launches Rugby World Cup TV ad

Shopkeepers take centre stage in Lucozade Sport’s ‘strictly for the home nations’ TV ad, in support of its Rugby World Cup activity.

The campaign includes 30- and 60-second TV ads, sampling, an on-pack promotion and digital and in-store activity.

Lucozade Sport is also giving away official rugby shirts every 80 minutes in an on-pack promotion.

Click here for our guide to boosting Rugby World Cup sales