Lucozade launches Fitbit giveaway as part of ‘Made to Move’ campaign

Lucozade Sport has launched an on-pack promotion, which will run until October.  

The campaign will give customers the chance to win 20,000 prizes such as Fitbits and holidays.

Running with the strapline 'Made to move', The £5m campaign will be fronted by boxer Anthony Joshua and England footballer Harry Kane and include TV and digital advertising, as well as social media activity. 

PoS will also be available to retailers to help promote the brand in store.

Lucy Grogut, Lucozade Sport brand director at Lucozade Ribena Suntory, said the campaign would help retailers capitalise on increased interest in sports drinks this summer.

"We know Lucozade Sport sales spike by up to 12% during sporting tournaments, so this presents a huge opportunity for retailers," she said.  

More: Find out how Lucozade helped Costcutter retailer Sue Nithyanandan to increase her Energy sales.