Lindt extends Lindor range with Mint flavour

Following the launch of its mint flavour Lindor truffles earlier this year, Lindt has extended its countline range with a new flavour.

Lindor Mint 38g has an RRP of 85p and taps into a £32m flavour segment in snacking. The launch follows Orange countlines last year, which added £2.9m to the category.

Lindor launched Mint earlier this year in 200g boxes. The flavour’s sales were 60% incremental to the boxed chocolate category and were backed by print advertising.

The brand will be back on TV for eight weeks in the run up to Christmas.

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