Target adults for confectionery sales

Target adults for confectionery sales
Product News Confectionery
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Retailers can drive incremental confectionery sales by stocking a range that appeals to adults, suppliers have told RN.  Marta Sansò, a senior brand manager at Mondelez International, said the company’s new Maynards Bassetts Wine Gums Mocktails in non-alcoholic flavours appeal to young adults.  “To drive sales, retailers should site them with other sweets bags on…

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By Priyanka Jethwa Avatar
By Priyanka Jethwa 06 Mar, 2018

Have you seen a boost in own-label products in the past year?

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