Kellogg’s brings Nuts & More cereal bar to convenience stores

You can bolster your cereal bar range with Kellogg’s new Nuts & More.

The 45g bar has an RRP of 89p and contains roasted almonds, wholegrain oats, coconut flakes and dark chocolate.

The company is urging convenience retailers to stock the bar at the front of the store and at the till.

The launch will be backed by social media and sampling activity.

Clare Furlonger, Kellogg’s snacks marketing director, said consumers are increasingly demanding snacks with more fibre that can be eaten on the go.