Barr Soft Drinks is bringing back Irn-Bru’s Christmas advertising with the return of the Irn-Bru Snowman to Scottish TV screens.
The advert will air from 1 December and will run throughout the month, supported by special festive packs across all three Irn-Bru variants.
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It will also be supported by digital and social media activity, as well as in store through branded PoS.
Last year, soft drinks delivered an extra £14m-worth of sales at Christmas. Barr anticipates shoppers stocking up early as well as increased sales of take-home packs as shoppers look for value.
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