Guinness rediscovers the art of craft beer

Guinness is looking to reinvigorate the beer category with the introduction of two new crafted premium porters – Dublin Porter and Guinness West Indies Porter.

The beers tap into the current trend for craft ales. 

Dublin Porter is a sweet, smooth beer, designed to appeal to a broad market of beer drinkers, while West Indies Porter is a version of a beer brewed by the company in 1801, and aims to appeal to consumers looking for different flavours.

The launch will be supported by a £5m marketing campaign, and both products will be available in a 500ml bottled format, RRP £3.65.  

The launch coincides with a new advert from the brand, following a day in the life of a brewer at Dublin’s famous St James’ Gate and offering consumers a rare glance inside the Guinness brewery.