Greenall’s Gin announces partnership with The Jockey Club

Greenall’s Gin has become the official partner of The Jockey Club.

The three-year sponsorship includes official gin pouring and activation rights across 15 of the UK’s most famous racecourses. The Jockey Club stages events such as The Cheltenham Festival, The Investec Derby at Epsom and The Crabbie’s Grand National.

The brand is expecting to reach two million customers a year at the 340 racing events organised by the Jockey Club and will reach a further 20 million terrestrial TV viewers in the UK.

Quintessential Brands, owners of Greenall’s Gin, is spending £3m over three years in activating the partnership.