After its initial launch in 2019, Mondelez International is expanding its Cadbury Dairy Milk Freddo Treasures range with new space-themed and white chocolate varieties.
The lines will feature new on-pack design and supporting PoS to ensure it stands out from the first Freddo Treasures range, Hunters.
The Space series includes new games and characters, providing shoppers with more options.
Cadbury Dairy Milk Freddo Treasures were developed to appeal to parents wishing for a treat-based product under 100 calories. The new Space range continues this, with 76 calories per pack.
Freddo Treasures White
Additionally rolling out to convenience retailers from 10 June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same characters from the Space range, alongside Cadbury white chocolate buttons.
Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelez International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one launch in standard chocolate in 2019.
“In consumer testing, our space range theme surpassed the performance of our first series, Hunters. We know that it’s going to drive excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.
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“Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.”
A marketing campaign will follow the launch which will highlight the fact that each Cadbury Dairy Milk Freddo Treasure pack contains 77 calories.
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