Cadbury chocolate and biscuits to contain under 100 calories
Mondelez has pledge that by 2021, all of its Cadbury chocolate and wider biscuits products will contain under 100 calories.
The move will see Cadbury bars, Fudge, Curly Wurly and Chomp, as well as Barny sponge bears, brought under 100 calories by the end of 2020, while Cadbury Mini Fingers and Cadbury Animals will be under 100 calories from next month.
The company is aiming to implement the change to Oreo Mini snack packs and Freddo Face Cakes during 2021.
The company is extending a newly re-designed ‘Betreatwise’ logo across its packaging and it currently appears across Cadbury Dairy Milk Freddo Treasures campaign, including its TV advertisement, and will be rolled out across all Cadbury’s advertising in the future.
The logo has been redesigned to be more prominent on pack and act as a visual prompt to remind people to treat in moderation.
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