Cadbury has been named the Brand of the Century by NFRN retailers.

The confectionery manufacturer came out on top in a competition that was launched last summer to celebrate the federation’s centenary in 2019.

National president Stuart Reddish said: “The strength of the NFRN and its longevity is due to the tremendous support of our members and our trade partners.

“We wanted to celebrate the Brands of the Century – those all-important products that bring consumers back into our members’ stores time and again, driving sales and footfall.

“After identifying a number of brands that had made a difference over the past 100 years, we invited our members to pick the one they believed stood out from among the competition and played the biggest role in the independent sector. After a tightly fought battle, I am delighted to announce it was Cadbury that claimed the top spot.”

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Cadbury fought off competition from a host of big brands, including the Post Office, Camelot and the Radio Times. Coca-Cola and Red Bull took second and third place, respectively.

Susan Nash, trade communications manager at Cadbury owner, Mondelez International, added: “To be recognised as the Brand of the Century by the NFRN and its 15,000 members’ shops is a tremendous honour. We pride ourselves on the quality of the products under the Cadbury brand, our focus on innovation adding real excitement for consumers and our support for independent convenience retailers.

“Within the last year alone we’ve introduced hugely popular new brands including Cadbury Darkmilk and Cadbury Orange Twirl, which created unprecedented shopper demand.

“It’s been a great 100 years for Cadbury and the NFRN’s independent retail members, and we’re looking forward to continue working closely with them to drive success in coming years.”

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