Ferrero has announced several promotions across its Easter 2015 portfolio to sweeten confectionery sales next year.
Kinder Surprise Storymakers will launch in Easter, to encourage kids to create an online story. Reinforcing the “Treat for the Imagination” strapline, the promo will appear on all Kinder Surprise packaging between March and May.
Levi Boorer, Ferrero customer development director, said: “By stimulating a child’s imagination with Kinder Surprise Storymakers, we give parents creative work from their children that they can proudly display while also give children a fun activity to take part in during the Easter period.”
Meanwhile, Ferrero Rocher will return to TV screens with a £7.3m campaign in February and will increase distribution of the newly-launched Grand Rocher, making it available to all retail channels.
Grand Rocher will contain two individual Ferrero Rochers tied together with a gold ribbon, making it a novelty gifting option. Also for gifting, Ferrero will also reintroduce its Bunny, in 60g and 100g formats.
Raffaello will have outdoor, digital and sampling activity next year and Ferrero is set to launch a seasonal Mini Cube pack of Raffaello, containing six almond and coconut treats. The pack will be redesigned, tailoring it for Valentine’s Day and Mother’s Day.
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