Drive confectionery sales this summer with Cadbury Mini Eggs on Holiday

Cadbury Mini Eggs is appearing in depots this summer as limited-edition Cadbury Mini Eggs on Holiday packs.

The 90g packs have an RRP of £1.20 and contain yellow Mini Eggs only.

Consumers can win prizes by buying the packs, including holidays and 5,000 ‘summer goodies’, such as Bluetooth speakers, beach bags and sunglasses.

Laura Halton, Cadbury brand executive, said: “As Chocolate candy shell sales peak in the summer months, we believe Cadbury Mini Eggs on Holiday is a great opportunity to drive the category.”

Cadbury Mini Eggs were available outside the Easter season for the first time last year with Cadbury Wini Eggs, which sold 3.5 million units in 14 weeks.