Do you know how much Desperados could be worth to your store?

With Desperados at the forefront of the spirit-flavoured beer revolution, supplier Heineken is bringing the brand to life in wholesalers’ depots with high energy displays.

Dubbed ‘speers’, the fast-emerging spirit beers segment is already worth over £26m, with value sales growing by 262% year-on-year, with Desperados at the forefront.