Desperados is returning to cash & carries across the UK to help retailers make the most of the spirit beers category.
The original tequila-flavoured premium lager from Heineken will showcase its new variant, Desperados Verde, a blend of tequila-flavoured beer with a twist of lime and mint.
The experiential roadshow includes eye-catching displays, music from a house DJ, great prizes and top secret brand activity designed to drive engagement with retailers on the day.
Following on from the success of last year’s cash & carry tour, Heineken representatives will be available to answer questions, hand out sales literature and inform retailers on the spirit beers opportunity.
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