Desperados offers shoppers tickets to Parklife, Bestival and Boomtown

Shoppers can win tickets to three festivals this summer as Desperados unveils its latest on-pack promotion.

Tickets to Parklife, Boomtown and Bestival are up for grabs in the promotion, which is running until August 24.

The activity is rolling out on three-packs and 12-packs of the brand’s 250ml bottles.

Toby Lancaster, category and shopper marketing director at Heineken, said the promotion would appeal to the brand’s target of younger shoppers, who are most likely to attend festivals.

“We know shoppers spend an average of £9.79 on beer and cider with a specific occasion in mind, so on-pack promotions that offer aspirational prizes help drive sales,” he added.