Carlsberg extends Somersby Cider range

Carlsberg has launched three new flavours under its Somersby Cider brand along with new packaging for Somersby Original.

Somersby Blackberry and Somersby Cranberry are available in 4x330ml, RRP £5.00, and 500ml, RRP £1.99. Somersby Apple Burst is available in 4x330ml bottles, RRP £1.89.

The launch will be supported by a £7m marketing campaign, which includes TV and digital advertising and social media activity.

David Scott, director of brand & insight at Carlsberg, said Somersby Cider is growing at 41% year-on-year.

“Cider in the UK is growing faster than the total alcohol category and, in the past 12 months, off-trade sales of fruit flavoured cider grew by 30%,” he added.