Britvic Soft Drinks launches Tango Blood Orange

Britvic Soft Drinks is getting zesty by launching Tango Blood Orange alongside pack redesigns across its portfolio.

Available this month, Blood Orange will be supported by a TV and social media campaign and comes in 2l, 600ml, 330ml and 6x330ml formats, RRP £1.99, £1.25, 60p and £3.49 respectively. It is also available in 330ml and 600ml PMPs.

Kirsty Hunter, director of carbonates at Britvic, said that the launch is in a direct response to consumer demand. “We have also taken this opportunity to re-invigorate the rest of the Tango brand portfolio with new packaging that will make it stand out on-shelf,” she added.