Britvic announces return of ‘taste of summer’ promotion

Britvic Soft Drinks is returning its ‘taste of summer’ promotion, which covers Tango, 7Up, Mountain Dew, Ballygowan, Lipton and Juicy Drench.

The campaign will run until July and is supported by an outdoor marketing campaign and PoS.

Nigel Paine, out of home commercial director for Britvic Soft Drinks, said Britvic is committed to providing retailers with the best tools to sell more soft drinks.

Britvic is also looking to refresh Tango sales with a new campaign. Following its Blood Orange launch earlier this year, the new campaign includes TV and video-on-demand advertising, as well as a social media campaign across Twitter, Facebook and YouTube.

Finally, to promote its non-alcohol adult soft drink J2O Spritz, Britvic is partnering with Made in Chelsea’s Millie Mackintosh in a £1.5m campaign.

The brand will be posted on her Instagram and Twitter accounts.