Walkers launches limited-edition Sensations to mark coronation

King Prawn Cocktail and Regal Lamb & Mint come in sharing bags and smaller PMPs

sensations coronation

Walkers Sensations has launched King Prawn Cocktail and Regal Lamb & Mint limited-edition varieties to celebrate the coronation of King Charles III.

Both varieties are available now in 150g sharing bags with an RRP of £2.50 and 65g £1.25 price-marked packs (PMPs).

The supplier says that during the week of the Platinum Jubilee, Sensations saw a 41% brand growth compared to the same week in the previous year with its special-edition flavours.

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It added that the new flavours cater to growing crisp trends. Meat flavours represent 28% of salty flavour occasions for an evening snack, while seafood flavours are growing by more than 5%. Additionally, sharing is the biggest format within savoury snacks, contributing to 33% of sales.

Lynne Grant, marketing manager of Walkers Sensations, said: “It’s not every day that the nation is able to celebrate such a historical moment like the Coronation. Following value growth of 16% for Sensations in 2022’s Platinum Jubilee year, we’re launching two new limited-edition flavours to help consumers celebrate another iconic event. The packs allow us to support retailers in maximising the sales opportunity around the occasion with sharing formats being perfect for social gatherings.”

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