Ukrainian premium vodka maker Nemiroff has announced a strategic partnership with Whyte & Mackay to grow its footprint in the UK and Ireland.
The partnership is part of Nemiroff’s ambitions to become a top-five premium vodka producer.
Commenting on the partnership, Whyte & Mackay managing director: Europe & global travel retail, Mike Greggs, said: “Nemiroff has built an enviable position, with 150 years’ experience crafting a premium product that stands out in the category. I admire the drive and resilience of their team summarised compellingly by the brands positioning of ‘indomitable spirit’.
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“In our experience, the UK and Ireland markets are rich with opportunity for a premium brand that speaks to provenance and to quality. The team and I are looking forward to present Nemiroff as part of our brilliant brand portfolio alongside Jura, Tamnavulin, Whyte and Mackay, Flor De Cana, Fundador and Harveys to our retail partners soon.”
Nemiroff CEO Yuriy Sorochynskiy added: “We are thrilled to partner with Whyte & Mackay, a company with a long, distinguished history in the spirits industry. This partnership will allow us to give UK consumers the opportunity to experience a product we have been passionately creating since 1872.”
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