Halewood Artisanal Spirits has added a Lemon Citron variety to its JJ Whitley vodka range.
The new flavour is available now in a 70cl bottle with an RRP of £17. It has also launched in JJ Whitley’s updated glass bottles manufactured by Yorkshire-based Beatson Clark.
Beatson Clark uses a closed-loop recycling system which process post-consumer glass and uses it in the production of new bottles, reducing the environmental impact of manufacturing.
Rachel Adams, global marketing manager at Halewood, said: “We know citrus flavours rank highly amongst consumer preference within the spirits category, and lemon flavours work particularly well with our smooth JJ Whitley vodka, so we’re confident that this will be popular choice as we approach the spring months. The launch also marks the start of an exciting new innovation pipeline for our JJ Whitley range.
“We’re pleased to unveil our new glass bottles too, showcasing our dedication to providing more sustainable solutions across our business to reduce our carbon footprint.”
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