STG updates Signature cigar pack design

Scandinavian Tobacco Group UK (STG) has launched a contemporary redesign for its Signature cigar range.

The updated design will appear on packs of Signature Blue, Original and Red Filter. The supplier says the overall design has been simplified and adds more emphasis to the brand’s leaf icon.

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It follows from Signature’s 60th anniversary last year, which saw the launch of limited-edition packaging.

Currently, Signature is the UK’s number one miniature cigar, worth nearly £50m in annual sales. Signature Blue is the UK’s best-selling traditional cigar, Signature Red Filter is the UK’s best-selling traditional aromatic cigar, and Signature Action is currently the fastest-growing peppermint click filter cigarillo.

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