Shaken Udder to launch Strawberry Dream ambient variety

The flavoured milk brand's convenience growth is more than four times faster than overall

shaken udder strawberry dream ambient

Shaken Udder is set to expand its ambient milkshake range with the launch of a Strawberry Dream variety.

The new flavour will be available from 29 August in a 330ml bottle with a £1.75 RRP. Convenience suppliers include AF Blakemore, CJ Lang, Nisa, Costcutter and JW Filshill.

Since launching its ambient range, Shaken Udder is now worth £1.75m in convenience, seeing 66.7% growth year on year. This is outpacing its overall annual growth of £15.3%.

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The brand hopes Strawberry Dream will help maintain this growth, as strawberry is the second-largest milk flavour in convenience.

To accompany the launch, Shaken Udder’s first TV advertising campaign, ‘Do what makes you happy’, will return to ITV in September, having launched initially this spring.

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