Müller Milk & Ingredients has launched Müller Good Stuff Barista Milk, which it claims is the first mainstream dairy barista milk available to retailers.
The new variety is available to One Stop and Tesco retailers, ahead of a wider expansion in July. It comes in a 100% recyclable 1l carton at an RRP of £2.10.
It is designed to be perfect with coffee, either added cold, frothed, or warmed and whisked. It contains notes of caramel and added protein, which the supplier says creates smaller bubbles which are ideal for the creation of latte foam art.
According to a blind tasting trial of more than 100 participants, respondents preferred coffee made with Müller Good Stuff over competing varieties.
Helen Priestley, marketing and category director for Müller Milk & Ingredients, said: “Müller is a much-loved and well-trusted brand in the dairy category, so there is a growth opportunity to leverage these strong brand credentials and expand into new areas, helping us to build a better dairy future.
“Sourcing and sustainability are becoming increasingly important for our customers and consumers and that’s why we’re reinforcing the British milk and natural ingredients messaging on our fully recyclable packaging. The carton will also carry a QR code for consumers to scan and find out more about Müller’s sustainability plans as well as more information on Müller Good Stuff Barista Milk.”
Müller will launch a supporting marketing campaign across digital, radio and outdoor channels this autumn.
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